Work produced at Crumpled Dog
Brand Identity, Interiors, website design, stationery, uniforms, packaging
The brand pays homage to the premium bevel angle of 25 degrees for carving the perfect meat slice. This angle is found throughout the core brand elements. This is an extensive branding case study, from naming, brand identity, tone of voice, signage, in-store graphics, staff uniforms, tablet serving screen and UI/UX design, to packaging and POS.
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