Identity  |  Interior Graphics  |  Signage  | Web Design

Primal Protein Fast


Carve’s first fast casual dining restaurant opened on London’s Tooley Street 2016. A streamlined one-screen one-price cashless payment system gives quick access to Carvepots that have been hand carved and prepped by experts on live carving podiums, so customers can just tap, grab and go. 

The brand pays homage to the premium bevel angle of 25 degrees for carving the perfect meat slice. This angle is found throughout the core brand elements, in-store details and POS. It plays its part by defining our strong visual language and is the foundation for key brand elements, in store atheistic and graphic icons. This is an extensive branding case study, from naming, logo identity, tone of voice, signage, in-store graphics, staff uniforms, tablet serving screen and UI/UX design, to packaging and POS.

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Work produced at Crumpled Dog