Rebranding the world’s most iconic stage
When entering the hall there is an undeniable feeling of energy, the sounds, the scale and the way it looks is something you do not get in any other venue. I based the identity on just that; the raw energy. Rings represent the different tiers within the hall and convey the sound energy. It was paramount that in the rebranding process, we modernised the look and feel to attract a wider audience, however keeping the heritage and classic feel which the hall’s been built on.
This identity was presented to the board of directors at the hall and was in the last final two identities.
Work produced at BrandPie