Conceptual Design | Rebrand
Rebranding the world’s most iconic stage
When entering the hall there is an undeniable feeling of energy, the sounds, the scale and the way it looks is something you do not get in any other venue. I based the identity on just that; the raw energy one feels when in the hall. The rings represent the different tiers within the hall and convey the sound energy. It was paramount that in the rebranding process, we modernised the look and feel to attract a wider audience, however keeping the heritage and classic feel which the hall’s been built on.
However not chosen as the final mark, my identity made it to the final two and was presented to the board of directors at the hall.
Work produced at BrandPie