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Winsor & Newton

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Global POS rollout for the world’s finest art materials

Winsor & Newton are the World's Finest Creative Tool Maker for the art world. Their products range from Oils to Acrylics, Fine-liners to Markers and Brushes to Canvases. Used by hobbyists, aspiring artists and professional masters. We were tasked to lead the retail strategy and design for Winsor & Newton and help bring design consistency in-store.

Conceptual Design | POS Redesign  |  Guidelines  |  Artworking

 
 
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International roll out across 8 languages

We completed the full POS review of the paint ranges and in doing so helping customers shop through a complex range unassisted. Once complete, the task of reviewing their in-store retail guidelines was undertaken to help retailers in the implementation of the new fixtures.

 
 
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Work produced at Rowdy Studio and Stamp Design